Understanding the Importance of Funnel Tracking

Funnel tracking tools help marketers monitor every stage of their advertising campaigns—from initial ad click to final conversion. With the right tracker, users gain insights into traffic behavior, optimize funnel performance, and reduce wasted ad spend. Voluum and BeMob are two of the most talked-about platforms in this space. Each offers a different experience depending on the marketer’s needs, budget, and technical skill level.

What Voluum Has to Offer

• Features and Functionality: Voluum is designed for experienced performance marketers who need deep insights and real-time optimization. It includes AI-powered automation called Automizer, which shifts traffic based on campaign performance. Users can set rules to automatically pause underperforming ads, split-test landing pages, and route traffic to high-converting offers. It also includes lander protection to stop competitors from copying pages.
• Platform Usability: The dashboard is comprehensive and customizable but may feel technical for those new to tracking. It offers detailed reporting views with filtering by device, geo, campaign, or source, allowing marketers to drill down into traffic behavior easily.
• Security and Infrastructure: Voluum runs on Amazon AWS, which ensures fast redirects, low latency, and strong uptime. It includes SSL encryption, GDPR compliance, and two-factor authentication for added security.
• Pricing: There is no free version of Voluum. Plans start at $199/month and scale with more features, tracked events, and automation limits. Higher-tier plans unlock API access and additional custom domains.
• Ideal Use Case: Voluum is best for those managing complex, high-traffic campaigns. It fits agencies, experienced affiliates, and large-scale marketers looking for data accuracy, speed, and automation.

Where BeMob Stands Out

• Core Offerings: BeMob provides a solid set of tracking features geared toward beginners and smaller teams. It supports postback and pixel tracking, real-time data, traffic source templates, and unlimited custom domains even on the free tier. Marketers can track visits, conversions, and events without facing a steep learning curve.
• User Experience: BeMob’s interface is simple, clean, and built for those new to tracking. Its templates make setting up offers and traffic sources fast. Helpful tooltips and guides reduce confusion during campaign creation.
• Performance and Hosting: While not hosted on AWS, BeMob maintains decent performance. It’s cloud-based and runs reliably for small to medium-sized campaigns. Redirection is slightly slower compared to Voluum but sufficient for non-enterprise needs.
• Security Standards: BeMob ensures GDPR compliance and offers SSL certificates for all custom domains. While it lacks two-factor authentication, it still maintains basic security standards.
• Cost and Value: The biggest advantage is its free plan. It includes 100,000 events/month, access to most tracking features, and multi-user access with role controls. Paid plans start at $49/month and scale depending on event volume.
• Who It’s For: BeMob is perfect for newcomers, small businesses, and affiliate marketers who want solid tracking without a hefty price tag. It’s a go-to option for testing campaigns, learning funnel tracking, and managing lower ad volumes.

When to Use Voluum

Voluum is the preferred option for marketers who:

• Run multiple, high-volume ad campaigns across different networks.
• Need automation tools to shift traffic and optimize performance in real-time.
• Want reliable tracking speed and uptime through AWS infrastructure.
• Require advanced filters, custom rules, and AI-based campaign flow.
• Have the budget to invest in a premium tracking platform.

Its flexibility and advanced options make it suitable for fast-paced environments where even small performance changes can affect ROI significantly.

When BeMob Is the Better Fit

BeMob is ideal for users who:

• Are just starting out in affiliate or performance marketing.
• Need a user-friendly dashboard with guided setups.
• Want a budget-friendly tool without sacrificing core functionality.
• Don’t need advanced automation but want to track campaign success.
• Plan to scale gradually and prefer starting with a free option.

For most users starting fresh, BeMob’s free plan is more than enough to begin understanding traffic and refining campaigns.

Final Thoughts

Both Voluum and BeMob deliver strong tracking capabilities, but they cater to different needs. Voluum is built for scale, power, and automation. It’s best suited for marketers with complex strategies and large budgets who want to automate as much of their campaign management as possible. Meanwhile, BeMob is an affordable, entry-level platform that makes tracking simple and accessible. It’s excellent for smaller operations and anyone new to the space.

Choosing between the two depends on experience level, campaign volume, and the features that matter most. Starting with BeMob and upgrading to Voluum as your marketing efforts grow is a practical strategy for many.

Key Takeaway: Marketers looking for AI-driven automation, AWS speed, and advanced controls should consider Voluum. Those who want a low-cost, straightforward entry point to track and optimize campaigns will find BeMob more suitable.

FAQs

Does BeMob offer pixel tracking for platforms that don’t support postbacks?

Yes, BeMob supports both pixel and postback tracking, making it flexible for a wide range of affiliate networks and platforms.

Can Voluum integrate with TikTok Ads directly?

Yes, Voluum includes native integrations with major ad networks like TikTok, Facebook, and Google Ads through its tracking template system.

Is there a free trial for Voluum?

Voluum doesn’t offer a free plan, but it does provide a 14-day trial for new users who want to test its features before committing.

How many domains can users add in BeMob’s free plan?

BeMob allows up to 3 custom domains on the free plan, and all come with free SSL certificates for secure tracking.

Do both platforms support API access?

Yes, both Voluum and BeMob offer API access. However, Voluum’s API is available only in its higher-tier plans, while BeMob includes basic API access in its paid plans.